The idea of "Mobile-First" design has gained traction, thanks to the surge in mobile device usage for web browsing. We have published a comprehensive explanation of this topic in our article Mobile First Design. What is it, and how does it support sustainability?
However, the decision of whether mobile should always take precedence depends on the specific needs of your project, your target audience, and your objectives. Let's take a more nuanced look:
When mobile-first is a must:
- High Mobile Traffic: If your analytics show that most of your users are on mobile devices.
- E-commerce Platforms: Mobile users often play a significant role in online shopping experiences.
- B2C Platforms: Websites and apps catering to consumers often benefit from a mobile-first approach due to the casual nature of their browsing.
When desktop design might come first:
- B2B Platforms: Business-to-business users often prefer desktops due to the complexity and depth of information they require.
- Complex Tasks: A desktop-focused approach might be more appropriate if your platform involves intricate tasks or detailed interactions.
- Professional Software: Software used by professionals like designers and developers who need robust functionality usually leans towards desktops.
How to decide if you should design for mobile or desktop first:
- User Analytics: Study user data to understand the devices your audience predominantly uses.
- User Behavior: Get a grip on how users interact with similar platforms. Do they perform complex tasks, make purchases, or seek information?
- Competitor Analysis: Take a look at what successful competitors in your niche are doing.
- Content Complexity: Consider whether your content and functionalities are better suited for larger screens or if they can be easily navigated on mobile.
- Technical Constraints: Evaluate whether the technical aspects of your project can work smoothly on mobile platforms without compromising the user experience.
- Budget and Resources: Think about whether you have the budget and resources to create a sophisticated mobile app or responsive website.
Ultimately, the key is to strike a balance that aligns with your project's unique goals and your users' expectations.
Justyna is a book author and researcher, diving deep into digital design and new media art. She's also a street art enthusiast and curator of art projects.