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Logo

This guide is your go-to resource for using our logo and branding consistently. At Dodonut, our logo is more than just a symbol - it represents our values and quality. It's vital that we use it correctly to maintain our brand's strength. If you're part of the Dodonut team, a partner, or a stakeholder, this book will guide you and help you understand how to use our logo.

Full

Our logo is a fusion of the Dodonut wordmark and the Dodo Sign.

Sign

The Dodo Sign is created by combining two semicircles, forming a unique and minimalistic symbol. Shapes come together to form an abstract representation of a dodo bird's head.

Construction

To ensure that our logo is displayed correctly and legibly, it is essential to leave a designated safety area around it. The width of the sign determines the size of this safety area, which is used to calculate the "x" dimension. For a visual representation of how the safety area relates to the logo, please refer to the accompanying diagrams.

Colors

Colors are the heart of Dodonut's look and feel. Our logo comes alive with a mix of six unique colors: White, Black, Yellow, Green, Neon Green and Purple.

Usage

Using the Dodonut logo in various colors is essential for adapting to different contexts while maintaining the right contrast for visibility and clarity. Whether it's on light or dark backgrounds, our logo should always stand out, conveying the Dodonut brand effectively. In this section, you can explore examples of our logo in different color combinations.

Things to avoid

At Dodonut, our brand identity is incredibly important to us. Our logo is a vital part of who we are, and it helps convey our values and quality to our customers. To make sure our logo always looks the best, we have some guidelines to follow. This section will explain what to avoid when using our logo , so it continues to represent Dodonut effectively.